Page 37 - Daniel Pink News Today : Breaking News, Live Updates & Top Stories | Vimarsana

You build a list that's very -- that can end up being powerful. using technologies like, say, mail chip, you can get excellent analytics on who is opening the e-mail, who is clicking on what. again, despite the rise of social media, a lot of us use e-mail a lot. that's a very, very effective tool for having a conversation with customers. >> so true. especially for the demographic. for younger people -- >> they're into texting and other things. e-mail does work. ask your friends. go get your friends. >> have referrals. >> exactly. jeffrey and daniel. thank you guys both so much. it was great ...

Powered by some other kind of larger enterprise, then it's the best of both worlds. the next question we have is an e-mail from colleen. she writes, i invented a rotating curved shower rod that's doing okay on the internet and in catalogs. i want to get into retail and need sales reps to help. how do i find the right people/company? i suggest she go back on to our website. we just did a story on this. daniel, i'll start with you on this. finding sales reps is very hard or rather finding good sales reps is very hard. >> it's very much a challenge. i want to suggest actually not starting there...

Two, invite the kids to work. during the holiday break or on snow days, tell employees they can bring kids to the office and provide an on-site baby-sitter. three, offer a fitness program. you can host a lunchtime yoga class, bike rides or provide discounted gym memberships so that your employees know you care about their health. four, give to a charity they choose. make a small donation to each nonprofit employee suggests or let them vote on one organization to send a more sizable gift to. >> and five, provide time for personal projects. one day a month or a few days out of year, give your em...

Brand. and my question is, i want to know how do we not scare off potential clients who see that large brand name as possibly being a very large ticket price item? >> any ideas? >> well, first of all, stop selling on price. it should be a positive the fact that you're a small business and you've got this channel partner who is big. it means you're a really great company and they should be relying on that. so go out there and sell the benefits of that and i don't think you'll scare them off at all. >> daniel, i think if you have existing clients, you proved to them you're going to give them the...

Think it's -- it's cautious optimism with heavy emphasis on the cautious. >> i want to take this, daniel. if you are a small business owner, what now should you be waiting for, what signs to look for now it's time to invest in my business, now i feel good about things? >> again, you got to look for demand. you have to make sure customers are come not guilty there. i would continue, if you're a small business owner, i would continue to be focused on cost. make sure you're not overspending. but i would look to make investments that actually yield some form of innovation. yield some form of highe...