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Unpicking the supply chain from farm to shop floor With the ability to trace raw materials back to the start of the supply chain key to retailers’ accountability on sustainability, increased efforts need to be made to connect brands with farmers. Speaking at this afternoon at the two-day Drapers Sustainable Fashion conference, brands and supply chain experts highlighted the importance of supply chain transparency and knowing where raw materials originate from in achieving true sustainability. Tune into day two of Drapers Sustainable Fashion conference. Simply email charlie.ewell@emap.com t...

This New Technology Could Be the Answer to Fashion's Traceability Problem Imagine scanning your shirt — not the tag, the cloth itself — and being able to see who made it, how the cotton was farmed and where it came from. Author: Feb 10, 2021 Imagine scanning your shirt — not the tag, the cloth itself — and being able to see who made it, how the cotton was farmed and where it came from. When Danielle Statham was a fashion student, she dreamed of starting her own label. Then she met and married a cotton farmer, and her dream grew: Now she wanted her own label, made using her...

Fibretrace launches FIM raw fibre benchmarking tool The FIM is the next evolution for Fibretrace, combining traceability with impact measurement. 4th February 2021 Leading traceability technology business Fibretrace has today released its Fibre Impact Module (FIM), an integrated benchmarking tool that collects and aggregates previously uncaptured impact data from farms including carbon emissions, water use, energy consumption and other environmental performance data as shared by farmers and their agronomists and third-party verified. Fibretrace was established in 2018 and says it provides br...

Get full access to all content, just $1 for 30 days A Message From The Editor just-style gives you the widest apparel and textile market coverage. Paid just-style members have unlimited access to all our exclusive content - including 21 years of archives. I am so confident you will love complete access to our content that today I can offer you 30 days access for $1. It’s our best ever membership offer – just for you. Leonie Barrie, editor of just-style

Twenty-five years ago, Danielle Statham couldn’t tell you a thing about cotton. Today, alongside husband David, she stands at the helm of the world’s first carbon positive, sustainable, traceable and most ethical cotton-producing company, aptly-named Good Earth Cotton. Grown by the couple’s own Sundown Pastoral Company at Keytah in Moree, the cotton is produced by an environmentally-passionate team of farmers using the world’s most advanced and ecologically-innovative production techniques. The story of sustainable cotton Their business motto is simple: every fibre tells a story – a...