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But without hip hop there was no light in the hood to see what you got on. you know, nobody was like what these folks in the hood. nobody cared about that. they only cared about that when it was in and that birthed the street wear culture. >> the first time we started seeing that urban really had some dollars behind it was through cross colors. here was a brand that was actually started in california by a black fashion executive who actually came out of the surf business, who realized that there was with something going on. he would come to new york all the time and go on the subway and visit ...

You know for sure it had impacted. even's pa everybody's pants were with big. >> i was a freshman in college when it peaked and the idea there was clothing that united young people and races it was intriguing for me. the idea of clothes that made you proud of your ethnicity. here was a time when women were really wearing those same oversized clothes, just as much as the men were. i think of tlc before i think of anyone wearing cross colors and being an influence in wearing a men's brand. >> no one really catered to the women when it came to trying to dress us. it was a male's game. i remember ...

Going to do urban fashion, but i'm not going to do urban i e'm going to do high urban fashion. >> shawn was about aspiration. he did this high-low thing. at such a big level and turned it into this global brand. le also won the cod award for men's wear. >> winning that award was wigger than sean john. it was bigger than me. when we won that award, as i said, we won that award. we all won it together.

Shoes. >> this is what i like to call sneaker heaven. i could wear a brand new pair of sneakers every day for 7 1/2 years. that's a fact. when i was a kid i asked my mother for a pair of sneakers one day. she bought me a mark 5. nobody alive knows what this shoe is. i thought i was the hottest guy in the world because my name was on the shoe. my name is mark. i went on the block and they laughed me off the block because it was a $10 shoe and i got destroyed. getting fresh starts with your feet first. i went to catholic school. you had to wear shoes every day. we'd fake a sprained foot so you c...