Amid 'Bharat vs India' debate, Blue Dart rebrands Dart Plus as 'Bharat Dart'
The decision to rename the service stems from an ‘extensive discovery and research process,’ the company said.
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The decision to rename the service stems from an ‘extensive discovery and research process,’ the company said.
Blue Dart said that the move to rename one of its services to Bharat Dart stems from an extensive discovery and research process.
Blue Dart Express Limited has officially rebranded its recently revamped service, formerly known as Dart Plus, as "Bharat Dart." This decision was announced in an exchange filing and was the result of extensive research and discovery.
Blue Dart Express Limited unveiled its newly revamped service, formerly known as Dart Plus, as Bharat Dart.
Blue Darts decision to rebrand this service stems from an extensive discovery and research process aimed at aligning itself to the evolving needs of its customers.