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By cambridge analytica. facebook doesn't know what's happened to that data. facebook can't get that data back. where these new rules and new policies could make a difference is if facebook says today, we're not going to collect that much information as we have collected before. we are going to give you more control over your data. we're not going to let advertisers have access to as much information as they've had access to in the past. but that's a very difficult calculation that facebook is going to have to make and it could seriously limit their profits. that said, there is no indication th...

Higher, absolutely. there is, you know, a genuine, you know, a genuine risk that this data has been accessed by quite a few people and that it could be stored in various parts of the world. >> and, craig, rescuer writing too about how facebook could face a big fine? >> right. so first of all people are focussed on the cambridge analytic ka thing and rightfully so. but the way they gained access to data were wildly and universally available just a few years ago. we'll never get that data back. we'll never get a full akiting of who -- and if you get a notice today that says you weren't affected,...

Republican base. you can't use nancy pelosi, hillary clinton is a proven republican base motivator. they're constantly talking about the iranian 1 story or why they need a special prosecutor to look into alleged bias at the fib. this is a year when we know the republican base is less motivated for democrats. they're looking for anything they can find to turn those people out to get people excited about voting in this year's election. her approval rating has gone down. so we'll see. this is a beta test. this is early on. but if it works f they get good data back, we'll siee a lot mor of hillary...

Done for years, which they had done. they have cutback on that rather significantly over the past two years. they gave this data away, but then they didn't monitor it. they signed agreements with the people they gave the data to, but there was no enforcement, it's like making laws and having no police. right now one of the interesting things is i asked him, can you go back and get that data for people who abuse the system? because one of their new things is they're going to look at suspect third-party developers who had this data. how can they get it back from them? there is no get thing data ...

This data back. mark acknowledged this. and i said, do you think you can get the data back? and he said, not always. i would say not at all. almost not at all. it's out there and it's never coming back. so that's the problem. these huge data sets that are so valued by marketers and so valued by the russians, everybody values them. so that's really the problem is this ocean of data that is now out there and not subject to scrutiny. >> care ra, does mark, do you think does he realize how badly some people in congress want to skewer him at a hearing? >> well, you know, it's interesting. it's a bi...