CNN The Situation Room June 21, 2013 21:53:00
>> stores can take this information to a data broker and ask them to match up the name with the zip code in order to get the person's home address, and they can get other information, too. they might able to get e-mail address or phone number as well. >> chris hoofnagle, who teaches privacy law at the university of california berkeley, says researchers can use that information to target you for marketing campaigns, even share it with other retailers. he says they can gain information about your income, whether you've gone through bankruptcy. experts say the practice is not unlike what politica...