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Cetera, et cetera. to me that sounds like a good thing, yeah, you should have to get my explicit permission. what's wrong with that? >> well, i think as a theory there's nothing wrong with that. i think in terms of the way that the fcc e if he cffectuated its proposal is deeply flawed. let me take you through the facts. one fact is for 20 years the ftc had oversight over the entire internet ecosystem including broadband providers. and broadband providers were not selling personal information. in fact, they've all made commit ms not to sell that personal information. we wrote a privacy report i...

Commitments not to sell that personal information. we wrote a privacy report in 2012 where they committed to the ftc not to mine data content, some of them did. and so the truth is if they don't honor their commitments, that's a violation under the existing statute and probably under the existing fcc statute. so protecting privacy as you heard from congressman capuano is important. it's important to all of us. but the way in which the fcc tried to do it was deeply flawed. in fact, my former agency, the ftc, wrote a comment and at that time it was two democrats and one republican, it was a unan...

>> first, please reconsider what you're thinking about as social media roi. a big reason people are unsocial is to build the brand, particularly as an up and building company, you want to get that out there. you want to make sure the reason people choose your company is not just down to price. it's because they know you and trust you. but when it comes to driving specific clicks back to your site for purchase you want to craft your social content a little differently. for example, typically when you craft a facebook post or a tweet, it's really about making that content in itself that people c...