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UK Advertising spend to recover faster than key international markets in 2021

UK Advertising spend to recover faster than key international markets in 2021
An upgraded forecast of 15.2% growth comes in the latest AA/WARC Expenditure Report published today, which also indicates better-than-expected results for 2020
LONDON, Jan 26, 2021 - (ACN Newswire) - The latest Advertising Association/WARC Expenditure Report expects the UK s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. The preliminary estimate for growth in 2020 now stands at -7.9% with adspend of GBP 23.17bn - a marked improvement (+6.6 percentage points) since the last outlook owing mostly to brighter prospects for online platforms.
The new forecasts show that the UK s ad market will make up for 2020 s decline and accelerate further into growth this year, reaching a total of GBP 26.69bn - above the previous high of GBP 25.37bn recorded in 2019. Further, the decline seen in the UK s ad market during 2020 is estimated to be ....

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Detailed text transcripts for TV channel - CNN - 20170401:13:35:00

Cetera, et cetera. to me that sounds like a good thing, yeah, you should have to get my explicit permission. what s wrong with that? well, i think as a theory there s nothing wrong with that. i think in terms of the way that the fcc e if he cffectuated its proposal is deeply flawed. let me take you through the facts. one fact is for 20 years the ftc had oversight over the entire internet ecosystem including broadband providers. and broadband providers were not selling personal information. in fact, they ve all made commit ms not to sell that personal information. we wrote a privacy report in 2012 where they committed to the ftc not to mine data content, some of them did. and so the truth is if they don t honor their commitments, that s a violation under the existing statute and probably under the existing fcc statute. ....

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Detailed text transcripts for TV channel - CNN - 20170401:22:36:00

Commitments not to sell that personal information. we wrote a privacy report in 2012 where they committed to the ftc not to mine data content, some of them did. and so the truth is if they don t honor their commitments, that s a violation under the existing statute and probably under the existing fcc statute. so protecting privacy as you heard from congressman capuano is important. it s important to all of us. but the way in which the fcc tried to do it was deeply flawed. in fact, my former agency, the ftc, wrote a comment and at that time it was two democrats and one republican, it was a unanimous comment. and it identified 27 separate flaws in the fcc s draft proposal. and it called the proposal not optimal. ....

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Detailed text transcripts for TV channel - MSNBC - 20150228:10:55:00

first, please reconsider what you re thinking about as social media roi. a big reason people are unsocial is to build the brand, particularly as an up and building company, you want to get that out there. you want to make sure the reason people choose your company is not just down to price. it s because they know you and trust you. but when it comes to driving specific clicks back to your site for purchase you want to craft your social content a little differently. for example, typically when you craft a facebook post or a tweet, it s really about making that content in itself that people can enjoy on the social network. if you try to hook them to go somewhere else give them enough to keep them interested but have the promise of data content back on your website so they have the inclination to take that click. and the beauty is she can test, right? but oftentimes i ve heard over and over from companies when you have interesting conversation, you get a lot of shares re-tweets, likes ....

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