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It's actually quite exciting although i'm not longer actively part of the company but i continue to remain. a supporter there of and i can see how that's taken off because i mean as you mentioned data costs on the content are exceptionally high i can think of so africa for example you know this week on the program we had a nigerian woman and she was talking about her if it's in training women up for the tech sector the industry that you work in a she talked about how difficult it isn't really how hostile the industry is on the continent i guess in the world as well to women i just wonder what ...

Storage of some content so that you can still access useful content. on the brick and save up on using your internet connectivity charges so it's actually quite exciting although i'm not longer actively part of the company but i continue to remain. a supporter there of and i can see how that's taken off because i mean as you mentioned data costs on the content are exceptionally high i can think of so after for example you know this week on the program we had a nigerian woman and she was talking about her if it's in training women up for the tech sector the industry that you work in a she talke...

Bandwidth. it's much, much more efficient to use thee kind of devices and, in fact, they say, all ka tel lucent who made the device says they can save cell phone companies 50% on their costs and that's a big, important factor for people who are smartphone and tablet users because they've seen how expensive this can get if you're using an ipad, using a smartphone. you know those data costs can be really, really expensive. that's right. >> so you're saying, then, that it could save us money. will it help with our service? with all the dropped calls if they're better targeted? >> yes. if somethin...