New data laws signal higher marketing costs for firms
THE STANDARD SCI & TECH It will now be illegal for companies to collect personal data from Kenyans to use for direct marketing without obtaining the users’ consent. This is according to the Data Protection (General) Regulations, 2021 which introduces new statutory requirements that will significantly raise the cost of doing business for many firms. “In obtaining consent from a data subject, a data controller or a data processor shall ensure that the data subject has the capacity to understand and communicate their consent and is informed of the nature of the processing in simple and cle...
Source: standardmedia.co.ke