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So part of the challenge is, how do you go up the brand hierarchy of intelligence and data. but only with machine learning can you get the inside and the epiphany to discover something you would have never been able to do before. that's where the power of machine learning is. the reality is you can have all the different touch points to understand the customer journey and improve the customer experience. this ultimately has to be putting the customer at the center. if you know when they come in every day of the week, the items after leaving, how are we going to improve customer service? how do...

Live shot now. you see donald trump's sons, eric and don, jr. we just saw brad pascal, the brains behind the data machine that propelled the trump campaign to victory in many ways, telling them what counties you need to be in. so, this president, as you pointed out, charles, is where he is tonight, at least in part, because many people look to the equation between a clinton presidency and a trump presidency, and said, i want a more conservative supreme court pick. as you pointed out, this was a very important element for them. so, how that impacts the democrats if they go tooth and nail on thi...

He's taken the country in a different place, even on this health care debate. it's not going to back to where it was. he's changed the terms on the debate, and that's true on a lot of issues, so i don't think that all is lost because this election was lost, but it certainly was an unhappy end to the story. >> what happened to all, during the campaign, all the democrats were talking about the vaunted data machine, all the operations about get out to vote. nobody's seen a machine like this. what happened? >> well, as it turns out, and as we always should have known, the machine only works as wel...

Of some of the things he's accomplished. he's taken the country in a different place, even on this health care debate. it's not going to back to where it was. he's changed the terms on the debate, and that's true on a lot of issues, so i don't think that all is lost because this election was lost, but it certainly was an unhappy end to the story. >> what happened to all, during the campaign, all the democrats were talking about the vaunted data machine, all the operations about get out to vote. nobody's seen a machine like this. what happened? >> well, as it turns out, and as we always should ...

Was not a massive data machine, and they were not spending hundreds of millions on advertising and there was no such thing as digital advertising, and some of the tools that use to get out the vote did not exist in 1980, and that pushed the momentum in reagan's way. now it's about the grinding out the turnout and the candidates appearing and their surrogates appearing in the states that those candidates need to win. it's a different process and ultimately a different outcome. >> thank you. i want to bring in kasie hunt who has been covering the clinton campaign in miami, and we have tim kaine ...