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Based newspaper new york observer and subject of a new deep dive from julie pace who is joining us live from washington. hi, julie. >> reporter: how are you >> i'm good. let's talk about jared kushner. he didn't have a formal role in the president-elect's campaign. he's not expected to have a formal role in the white house because that would be illegal based on federal law but he was consistently there. always there by the president-elect's side in the final stretch of the campaign. what kind of influence do you see him having on what will soon be president trump. >> reporter: this is the big ...

Listening to our chat since tapper broke it and read the comey letter here. your thoughts, sir? >> it is just mind boggling that the fbi director after inserting himself into the campaign with 11 days to go finds a way to reinsert himself into the campaign with just a couple of days to go. i want us to take a step back and look where we are in the race, which is in no small part to the fbi -- the director comey's initial letter to the hill, both campaigns, both data operations will tell you that they saw significant real impact on the race after that news came out. to have sort of hey, never m...

Different than it did in 2004, 2008, and 2012. we're going to wake up on november 9th and see a couple of blue states that mr. trump is going to win and say, how did he win these? romney had no chance there, mccain had no chance there, bush had no chance there, even in a re-elect. but the way that trump is changing the electorate and turning other people out, we're seeing something different in the modeling. and don't just listen to me on this. secretary clinton just went up on tv in wisconsin on friday. they're not doing that unless they're worried about losing the state. >> i want to ask you...

He's the trout that rides and jumps out of the stream and tries to grab the bait. this whole thing, we look at him and the way he's behaving, we say this is not the way you win a presidential election. well, he knows he's losing and he's not trying to win a presidential election anymore. >> you're of the school that donald trump himself knows that he's losing. >> yes. >> and he's planning for november 9th that involves something other than the presidency. >> again, the piece reports this very well. the data operations are now all about consolidating a list, e-mail addresses, contacts, so that ...

Presidential election anymore. >> you're of the school that donald trump himself knows that he's losing. >> yes. >> and he's planning for november 9th that involves something other than the presidency. >> again, the piece reports this very well. the data operations are now all about consolidating a list, e-mail addresses, contacts, so that you can take that and monday advertise it afterwards, and there is a conscious effort about riling up our base, convert those people into eyeballs and clicks on the other side of election day. >> to accomplish what? >> well, there are all these media opportu...