Page 4 - Data Ops News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Stay updated with breaking news from Data ops. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.

Top News In Data Ops Today - Breaking & Trending Today

The Next Big Challenge for Data is Organizational

The Next Big Challenge for Data is Organizational
locallyoptimistic.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from locallyoptimistic.com Daily Mail and Mail on Sunday newspapers.

Laurie Voss , Henry Ford , Great Expectations , About The Who , Not The , Modern Data Act , Data Act , Data Ops ,

Can CDPs Really Enable IT-Independent Marketers? 5 Perspectives for CMOs


PHOTO:
Mohamed Nohassi | unsplash
As customer data platforms (CDPs) evolve from technical, database-focused solutions to data-fueled customer experience enablement platforms, vendors have increasingly focussed their messaging on CDP-enabled outcomes: seamless omni-channel brand experiences, higher retention rates, better ROI. One prominent message has been around the ease of use for marketers — the primary users of a CDP. “A CDP should enable near-100% independence from IT by allowing business teams to perform tasks that previously required IT, such as advanced segmentation, attribute creation, predictive model usage and data activation,” said James Meyers, head of martech strategy at ActionIQ, a CDP vendor that has been stressing the importance of a marketer-friendly UI to enable more independence. ....

James Meyers , David Raab , Mohamed Nohassi , Daniele Sghedoni , Tony Byrne , Real Story Group , Why Analytics Solutions Remain Core , Marketing Team , Independence Depends , Several Factors , Customer Data , Mean Disconnected , Google Cloud Platform , Slimmed Down , Dont Necessarily Want Total Independence , Can Build , Data Ops , Digital Experience , Digital Marketing , Customer Data Platform Institute , Chitra Iyer , ஜேம்ஸ் மேயர்கள் , டேவிட் ராப் , டோனி பெயரனே , ரியல் கதை குழு , சந்தைப்படுத்தல் அணி ,