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What are the key advantages of proprietary versus open-source codecs? Many factors come into play based on finding the right balance of customer needs in various use cases

What Is VP9? This is another installment in our series of "What Is...?" articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry. VP9 is an open-source codec from Google that was developed from technology acquired from On2 Technologies in February 2010 for an estimated $124.6 million.  The first codec Google released from this acquisition was VP8, which was paired with the Vorbis audio codec in the WebM file structure. VP9 is the next iteration of the codec, which became available on June 17, 2013. VP9 ...

What Is AV1? This is another installment in our series of "What Is...?" articles, designed to offer definitions, history, and context around significant terms and issues in the online video industry. The AV1 codec will be the first codec released by the Alliance for Open Media (AOM), and it's scheduled to ship sometime between December 2016 and March 2017. It is positioned to replace Google's VP9 and to compete with the standards-based High Efficiency Video Codec (HEVC). While the codec's performance won't be known until it ships, one significant competitive advantage is t...

New Rules of Codec Development It took about 10 years to launch both H.264 and HEVC, so MPEG's much more ambitious launch of VVC, EVC, and LCEVC in 2020 and 2021 makes you wonder about its chances for success. Not only does it have to effectively differentiate each codec against the other, it also has to create compelling business cases against the Alliance for Open Media's (AOMedia) AV1 and existing MPEG codecs like HEVC and even H.264, which is still going strong. Recent developments have resulted in what I am calling the new rules of codec deployment, and they will co...