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Klarna Swings Into Quarterly Profit With 29% Revenue Jump

Klarna Swings Into Quarterly Profit With 29% Revenue Jump
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Inside Klarna's Marketing 'AI Factory,' Which Could Save $10M In 2024

Inside Klarna's Marketing 'AI Factory,' Which Could Save $10M In 2024
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David Sandstr , Black Friday ,

Klarna Using GenAI to Cut Marketing Costs by $10 Million Annually

Klarna Using GenAI to Cut Marketing Costs by $10 Million Annually
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Klarna using GenAI to cut marketing costs by $10 mln annually

Fintech firm Klarna, one
of the early adopters of generative AI , said on Tuesday
it is using AI for purposes such as running marketing campaigns
and generating images, saving about $10 million in. ....

Gerry Doyle , David Sandstr , Supantha Mukherjee ,