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CEO Of The Ordinary Reveals How A Drug Addiction Almost Destroyed Her Company

Entrepreneur, co-founder and CEO of DECIEM, The Ordinary, Niod and other skincare brands, Nicola Kilner, speaks of her co-founder Brandon Trauxe's struggle with substance abuse.

Canada , Toronto , Ontario , Iran , Iranian , Canadian , Estee-lauder , Nicola-kilner , Brandon-truaxe , Instagram , Nottingham-trent-university , Iranian-canadian-cosmetic-computer

Allure Beauty Editors' Favorite Products This Month — Reviews

These are the beauty products Allure editors vetted and voted for — our new and exciting favorite picks. Because we get to see and test every beauty product that comes out, there's a lot to go through. Here are those that recently impressed us.

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The 7 Best Skin-Care Products at Deciem's Slowvember Sale 2022: Best The Ordinary Cyber Monday Deals

Instead of a traditional Cyber Monday sale, all Deciem brands (including The Ordinary) are 23% off for the majority of November. The sale runs from November 1 through 30 but excludes Black Friday itself.

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49 Best Black Friday Deals 2022 to Save Big On Your Favorite Beauty Products: Best Skin-Care, Makeup, Hair, and Lifestyle Deals

Black Friday deals are launching by the dozens, so take a look at these can't-miss deals in beauty, fashion, and wellness. Shop now to score major deals on brands and retailers like Ulta Beauty, Biossance, Olive & June, and Colgate.

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34 Best Black Friday Deals 2022 to Kickstart Your Holiday Shopping

Black Friday deals are releasing by the dozens, so peruse these pre-holiday deals while you still can. Take a look at these can't-miss deals in beauty, fashion, and wellness. Shop now to score major deals on brands and retailers like Ulta Beauty, Biossance, and Peter Thomas Roth.

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Toronto beauty brand Deciem selling to Estee Lauder in $2.2 billion deal

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Another one of Toronto's incredibly successful homegrown companies (Deciem) is making waves in the business world today for inking a billion-dollar aquisition deal with a major multinational conglomerate.
Estée Lauder announced on Tuesday that it has agreed to purchase Deciem — creator of cult skincare line The Ordinary, among other brands — in two phases at a valuation of roughly $2.2 billion.
The acquisition will take place over three years, beginning with Estée Lauder increasing its shares in the Canadian company from roughly 29 per cent to 76 per cent this summer.

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Estee Lauder to raise stake in Ordinary brand owner in $1 billion deal

Cosmetics maker Estee Lauder Cos Inc said on Tuesday it had offered about $1 billion to take control of DECIEM Beauty Group Inc, the parent company of Ordinary skincare brand.

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The Estée Lauder Companies to Increase Its Ownership in DECIEM

The Estée Lauder Companies to Increase Its Ownership in DECIEM
Tuesday, February 23, 2021 5:31PM IST (12:01PM GMT)
ELC will expand its investment in the company behind fast-growing skin care brands The Ordinary and NIOD, and establish terms for full ownership in three years

New York, United States:

The Estée Lauder Companies Inc. (NYSE: EL) announced today that it has entered into an agreement to increase its investment in the Canadian-based, vertically integrated, multi-brand company, DECIEM Beauty Group Inc. (“DECIEM”) from approximately 29% to approximately 76% (the “First Phase”). The transaction is expected to close in the quarter ending June 30, 2021. The Estée Lauder Companies Inc. (“ELC”) has agreed to purchase the remaining interests after a three-year period (the “Second Phase”).

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Estee Lauder to pay $1-billion for controlling stake in Ordinary skincare owner

Deciem owns a portfolio of six brands, including The Ordinary and Niod cosmetics, and this week’s transaction values the eight-year-old business at US$2.2-billion

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Estée Lauder Companies to acquire Deciem in two-phase deal by 2024 moving it into masstige

Canada-headquartered Deciem has seven functional skin care brands, including The Ordinary which has a range of simple but functional face care blends (Image: Getty Images)
Prestige beauty major The Estée Lauder Companies will up its investment in mass functional beauty player Deciem, establishing terms for full ownership in three years – a move that will diversify it into the increasingly important masstige market, an expert says.
Since 2017, Estée Lauder already held a 29% stake in Deciem – maker of The Ordinary and NIOD skin care brands – and would increase this to a 76% majority stake in the first phase of its acquisition, set to close end of June 2021 and cost around €823m ($1bn) to reflect a total enterprise value of €1.81bn ($2.2bn). The Estée Lauder Companies would then purchase the remaining Deciem interests after a three-year period in a second-phase investment, the cost of which was yet to be determined.

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