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He is saying and what he believes. and you can say that about liberal politicians too. we're not just picking on mitt romney. i mean, this has more to do with just as human beings being able to see somebody on the tv screen as mike barnicle says, the tv is the eyes to the soul, and saying i don't think he gets that. i don't personally thinks he gets that, ezra. >> and how he has governed. the big thing about romney is not what he said but what he did in massachusetts. but let me try to make the other side of this case, to argue that he does offer a clear contrasting vision. and to some degree ...

Our society to such a degree it will take much more to successfully fight back. my next guest exposes the seedy industry in his new book "broke usa," how the working poor became big business. gary rivlin joins me now. thanks for being on. >> hi, chris. >> this is a fantastic book. i want you to talk us through how this industry kind of went from the mom and pop pawnshop to a multibillion dollar business. >> you know you start off with old line businesses like pawnshops which is been around for centuries, check karchers since the '30s. they were essentially attacked by entrepreneurs who got mon...