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Risk. he is risking offending his customers and he presumably on principle. >> charles: presumably after talking to his accountant. >> ben: what's the principle? he didn't explain one thing. >> i think it's fairly obvious what point he's making it was pretty straightforward. >> neil: the only point i got from that was he was nasty. >> ben: what policy do you think he disputes and what do you get from that? >> deirdre: it's an appeal to authenticity. a lot of people hate celebrities because they find them fake and love or hate the message, or love or hate hip as a performer. i actually think th...

That. >> neil: oh, i think there's a lot of merit to that what do you mean some? >> charles: i'm only saying that because you're 3000 miles away but the idea that someone is elected by the people of their state to do their bidding for them will change course. we're talking about campaign promises neil, these are things that the republicans have promised the people who ushered them into office and they're saying well i changed my mind because trump hurt my feelings are you serious? i can't believe they can do that with a straight face and straight conscience. >> neil: all right so deirdre? >> b...

With you afterwards of course and the next generation of primers are, well, coming up. i don't know if that's a good or bad thing adam what do you think adam: well i think it's a good thing. it's just the reality this is how these kids shop just this week my daughter was shopping on amazon. she's not quite 11 and she did ask for permission but over time we'll see what happens. i think this is a good thing given where things are developing. >> neil: what was she trying to buy? >> adam: i don't know. no she was buying her halloween costume. it was very innocent, neil. >> neil: i thought it was l...

Retiring wallflower kind of guy. he's into controversy and started fights himself. he is a fighter that part of his image, to me, it's like mcdonald's now trying to sell vegan burgers, right? he's really going against his brand and i do think a lot of the places where he sells music are actually places that went for trump. i mean, west virginia, parts of kentucky, the ozarks. there are a lot of places where people are buying his music because it's all digital sales. >> neil: but it's not just him right? i hear you, but adam, it is something that's getting widespread not just being critical, bu...

Literally that's how much he spends and i don't want him or anybody else's children spending any more money on amazon. i love amazon. mr. bezos is the greatest businessman in the history of retailing by far, but encouraging people to use amazon is like encouraging them to use crack. >> [laughter] >> little different. >> ben: but you know charles payne it's not as if it's out of the norm or as usual as adam pointed out others do it, have done it, continue to do it. it's a way a lot of kids already do it. they always say look and the parents can write-off on this. would you endorse that your kid...