2020 - the year in martech
Read later Summary: (via Pixabay) I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting better at implementing the right technologies, integrating where necessary? We’ve made strides, but the pandemic yielded some adjustments that, I think, were necessary. Marketing and Sales technology enables companies to create better customer experiences across the customer lifecycle. But in our rush to implement the latest and greatest, the customer was getting lost. I’d argue 2020 fo...
Source: diginomica.com