Detailed text transcripts for TV channel - MSNBC - 20121013:11:44:00
♪ [ male announcer ] start with a simple idea. think. drink coffee. design something totally original. do it again. that's good. call in the engineers. call in the car guys. call in the nerds. build a prototype. mold it. shape it. love it. give it a starting price under 16 grand. take it to the track. tweak. tweak. tweak. stop. take it to the car shows. call the critics. call the marketing team. get a celebrity endorser. he's perfect. i am? [ male announcer ] yes, you are. making a groundbreaking car -- it's that easy. ♪ forget how the presidential candidates stand on taxes, abortion and...