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Godrej Appliances, part of Godrej & Boyce the flagship company of the Godrej Group, has rolled out an innovative Out-of-Home (OOH) campaign for its Leak-Proof Air Conditioners.
Conceptualized and executed by SoCheers, an independent creative digital advertising agency, the 20-second film weaves a relatable and engaging narrative.
The campaign which highlights the brand’s plethora of furniture products has been conceptualized and executed by SoCheers.
With over 20 years of experience, Dev Sarkar served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo prior to joining Godrej & Boyce.
Sarkar earlier served as Director, Sales and Marketing – Beverages for India, Nepal, Bhutan, Sri Lanka and Bangladesh at PepsiCo