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Come to him on a consistent basis and say, how do i make this work? he would counsel them and say, here's the list and check off the items and say go ahead and go to the store. >> of all the mormons you met and dealt with in conjunction with this story, would you say more would be comfortable if mitt romney talked about his religion? >> i would say more. we met these different people from so many different walks of life. one woman there with the hair net on, she was a phd candidate. the other guy was a financial planner. you would not be able to distinguish these people from any other walk of ...

And i could walk across fifth avenue into st. patrick's cathedral. no one would care or wonder what our religious affiliation is. i can't get into the mormon temple. will that ever change? >> i hope it does, but -- >> what goes on in there? >> i don't think that it will. nothing crazy. it's very much a sacred thing for mormons. and causes a lot of people to feel maybe not good enough. why am i not allowed in there? so this idea of maybe being more accepting and moving with the times a little bit is much needed in the church today. >> then there are the mormon undergarments, the subject of much...

Jesus visited either north or south america after his death and resurrection. mormons don't drink, no caffeine, cigarettes or swearing, either. they are expected to tithe 10% of their income to the church. ideally, there's is a wholesome family and church-based life. until now it's also been very private. despite some figures like napoleon dynamite and the man who wants to be the next president. why don't you think people know about the mormons and the chu church? >> i don't think they've done a good job opening up. they've been very secretive and it causes people to think it's a myste mystery...

Again. >> reporter: there is a mormon way of doing business, and jeff benedict wrote a book about it, detailing how a number of the mormon executives he profiled returned from their missions ready to reach for the top. >> when they come home at 21, they're not thinking about hanging out with guys, going to bars, going to football games, they're thinking how can i support my family as fast as possible. and benedict, himself a mormon, says mormon ceos are groomed for the boardroom at an early age. >> the most powerful influence in these guys' lives growing up is their mom. at a very early age, t...

There it is. what are they and what does it mean? >> it's very much a symbolic thing that people wear to remind them of christ. when i was in the church, i remember hearing stories about people being caught in a fire and the garments were the shield that protected them from harm. most mormons sleep in them wherever they go, work out in them. >> and if i asked a senior member of the church, can you show them to me, do you think anyone would be willing to strip away the mystery and say, yeah, it looks like what you would buy at walmart. >> i think to them it would be something disrespectful to t...