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Tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — what's working, what's not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let's start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it's obviously been a difficult time. so the run up to christmas is traditionally when a vast majority of ...

Below inflation, they say is not enough. that is why they are on strike because the government does not want to talk about more money this year. the only thing it's prepared to talk about is what might happen next year and the staff, the union saying not good enough, they are going on strike. haifa union saying not good enough, they are going on strike.— are going on strike. how much of a olitical are going on strike. how much of a political issue _ are going on strike. how much of a political issue is _ are going on strike. how much of a political issue is this _ are going on strike. how mu...

But obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how people advertised, in terms of what was in advertising. i think we saw a degree, actually, of caution in relation to the run up to christmas and advertisers trying to take an approach which wouldn't be seen as encouraging overspending and consumers needing to be kind of profligate and getting into debt. so we saw some nice entertainment and some approaches which took, i guess, kind of ...

You know, politically it is a difficult one, isn't it? good morning — difficult one, isn't it? good morning and _ difficult one, isn't it? good morning and thank- difficult one, isn't it? good morning and thank you - difficult one, isn't it? good morning and thank you for| morning and thank you for having me. it is indeed, from the economic standpoint, are too big to fail relationship, but the political trend line over the past few years is a —i and russia's war on ukraine and china's position or lack of position, so to say, on russia's war on ukraine has really made the relationship much ...

Streak since 2020 since the pandemic. so they are looking at it in terms of their revenues, so it's really a difficult one, but at this point, there has been a development trajectory for the last three weeks and they will look at those fundamentals and make this decision based on those fundamentals. another thin . those fundamentals. another thin i those fundamentals. another thing i want _ those fundamentals. another thing i want to _ those fundamentals. another thing i want to get _ those fundamentals. another thing i want to get your - thing i want to get your thoughts on when the markets o...