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Top News In Digiday Publishing Today - Breaking & Trending Today

For premium publishers, proving an advertiser's return on investment is more important than ever - Vimarsana News

For premium publishers, proving an advertiser's return on investment is more important than ever

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → One of the top takeaways from this year’s Digiday…

Source: biztoc.com
Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool - Vimarsana News

Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Event sponsorships are hard to come by this year, at least…

Source: biztoc.com
Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Publishing Summit - Vimarsana News

Media Briefing: Publishers say a cookie-less future remains murky, overheard at the Publishing Summit

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → This week’s Media Briefing is a recap of what went down…

Source: biztoc.com
Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences - Vimarsana News

Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → Money coming in from YouTube has grown by double digits…

Source: biztoc.com
Why BDG editor Charlotte Owen thinks AI is good for editorial strategy - Vimarsana News

Why BDG editor Charlotte Owen thinks AI is good for editorial strategy

This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series → BDG isn’t using artificial intelligence to generate…

Source: biztoc.com