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>> hi, there. i'm jj ramberg. welcome to "your business." picture this. an army of people going to stores around the country to let you know how you're doing as a company. checking out your product displays if you're a manufacturer, evaluating your salespeople if you're a retailer. mystery shoppers giving you realtime information. that is what the app moby sets up. i recently downloaded it and went on a secret shopping mission for a greeting card company who is using this technology to give them an edge over the competition. ♪ it's a wednesday afternoon and i have left my office at nbc to go...

Display looks like in the store. we're able to see what products they're showing prominently, what products are not shown as prominently. we're able to know where the display is in the store. we're able to just see a lot of information that is otherwise very, very tricky to get. >> until recently, secret shoppers were trained and deployed to collect this with pen and paper. >> oftentimes you see them with the clip board and the pen with no photographs, et cetera. it got the job done, yet the delivery of that data took weeks or months. there was no photographs. the data wasn't structured, it ne...