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HiveMinds Innovative Market Solutions, the digital specialist of Madison World has bagged the digital mandate to manage Max Life Insurance’s paid marketing portfolio. The account will be serviced by HiveMinds’ newly opened North branch.
Mumbai: CupShup, a full-service agency has bagged the digital mandate for the fintech startup, Easiloan. The account was won following a multi-agency pitch and will be handled out of CupShup’s Mumbai office. As part of the mandate, Cupshup will handle the social media presence and digital brand strategy for Easiloan, said the statement. “The fintech start-up space is
Mumbai: Sheela Foam Ltd's consumer-facing brand Sleepwell has announced the appointment of the independent agency RepIndia as its mainline agency for brand communication for all brands and categories under the Sleepwell brand umbrella. With its new approach of digital-first consumer communication, Sleepwell has entrusted RepIndia with its creative and digital portfolios
Mumbai: LenDenClub, a peer-to-peer (P2P) lending platform, has handed over its digital marketing mandate to Chimp&z Inc, a digital agency from the house of Merge Infinity Global. The mandate was won post a multi-agency pitch. The business mandate includes social media management, creative solutions, ORM, media planning & strategy, and influencer marketing for LenDenClub and
No multi-agency pitch involved