Nik Mulani shares his 3 Ms for effective PR
Vanguard News Nik Mulani shares his 3 Ms for effective PR On Kindly Share This Story: Rockefeller’s publicity counsel, Ivy Lee, advised his boss to hand out dimes to needy children and be seen doing it. Why? Because Lee instinctively knew that such a philanthropic gesture would work wonders for Rockefeller’s public persona. He was right, and this instance is now universally acknowledged as the first modern example of Public Relations. Fast forward 105 years and the Public Relations game has changed considerably. Its essence remains the same – to engage, influence, and sway public opini...