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StreamDaily » Archive » ClevverTV crowns Drama King

ClevverTV crowns Drama King
From host Kingsley s opening monolog to the final toast, sponsorship opps are available throughout the new series.
October 6, 2014
The show is called
Drama King, in which the animated YouTuber comments on celebrity news with special guests like Lilly Singh, Grace Helbig and Anthony Padilla.
Drama King is available for sponsorship, and the Defy team is working on brand integration opportunities. “There are several segments of the show Kingsley’s opening monologue, the game we play each episode, Kingsley’s final ‘toast’ that closes each show that offer opportunities for sponsors to get involved in the content,” says Michael Palmer, SVP, Defy Media and co-founder of Clevver, in an email. ....

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StreamDaily » Archive » Imperfect influencers featured in YouTube-only campaign

Imperfect influencers featured in YouTube-only campaign
Cassandra Bankson, who has attracted nearly 650,000 subscribers by speaking openly about her acne, is one of the people featured in Dermablend s Camo Confessions initiative running until the end of the year.
March 19, 2014
Two years after shrewdly teaching the world not to judge a book by its cover with a video of a young man removing his makeup to reveal a body riddled in tattoos, Dermablend is back at it, this time with a trio of intimate confessions from online influencers and an invitation for others to join.
The global Camo Confessions campaign is a YouTube-only initiative, developed and executed by boutique-marketing agency Tuxedo in Montreal, that empowers men and women with minor to severe skin imperfections to confess on video how they “blend in to stand out.” For every confessional video uploaded to the brand’s YouTube channel, Dermablend will donate $1 to the Look Good Feel Better organiz ....

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Life Time Offering Complimentary 60 Day Transformation Program on New Digital Membership

Life Time Offering Complimentary 60 Day Transformation Program on New Digital Membership
Popular 60day program now available to all Life Time Digital members for free in February to help drive results in 2021
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CHANHASSEN, Minn., Jan. 25, 2021 /PRNewswire/ More people are seeking to get healthier than ever before in 2021 and Life Time, the nation s premier lifestyle brand, is launching a complimentary virtual 60day program on its new app-based digital membership to offer members more guidance and accountability in the New Year. The program, starting on February 1, is an added value to the company s robust classes, training programs and nutrition content already available via Life Time Digital. ....

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StreamDaily » Archive » Netflix to carry Sony Pictures Animation content

Netflix to carry Sony Pictures Animation content
The multi-year agreement will bring feature films in the first pay-TV window to Netflix members in the U.S., as Starz moves to focus on original adult programming.
May 27, 2014
Netflix and Sony Pictures Television have reached a multi-year agreement to bring Sony Pictures Animation feature films in the first pay-TV window to Netflix members in the U.S.
Starz is letting go of the animation features, moving away from kids’ content and using the savings to invest more in original, adult programming. Back in 2012, it was announced Starz would not be renewing its deal with Disney past 2015 releases – a deal that Netflix will pick up starting in 2016. ....

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StreamDaily » Archive » Why truly unique women's programming now thrives online

Bad Girls All-Stars, a raunchy reality show that’s been around for seven years. Lifetime cancelled
Drop Dead Diva as it looked for “edgier fare,” but then brought the popular show back again, likely because the network doesn’t want to pass on those guaranteed audiences.
On women’s networks, it’s increasingly difficult to find a “hidden gem” that breaks the mold and finds a devoted, niche fanbase the kind of programming that now exists and thrives online.
The CW network is holding down a steady stream of original narrative content, largely aimed at teen and young adult women: ....

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