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Berlin: Do Digital Markets Work? | Hollywood Reporter

Andreas Rentz/Getty Images
Building on lessons from digital Cannes and digital AFM, Berlin's online-only European Film Market is running like a well-oiled machine, though participants long for a return to in-person events. "It's slick and efficient, if a bit dull."
When, last May, the Cannes Film Market bowed to the inevitable and went online-only, it was a leap in the dark.
Could the independent film industry — a business that relies, perhaps more than any other, on trust and personal connections — function in a virtual space? Would buyers continue to bet millions on pre-sale movies if they couldn't see sellers in person, couldn't shake their hands, and look right in their eyes when they make their pitch, but had to base everything on a Zoom call or online pitch? Would buzz and buyer bidding wars — the lifeblood of any film market — even be possible with buyers scattered across time zones, working from their homes and offices, and watching movies via lifestream with all the regular distractions of ordinary life around them?

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Berlin Hot List: Daisy Ridley Starrer, Art House Darlings Among Titles Set to Heat Up the Fest

6:00 AM 2/26/2021
by
Scott Roxborough
Dealmakers face ongoing uncertainty about theatrical releases thanks to COVID-19.
Courtesy of Voltage Pictures; Courtesy of Lilies Films; Christine Fenzl/Courtesy of Berlin; Courtesy of Motlys; Courtesy of Atomic Autumn Productions
Clockwise from top left: 'After We Fell,' 'Petite Maman,' 'I'm Your Man,' 'Best Sellers' and 'Ninjababy.'
A year of the coronavirus — lockdowns, virtual film markets, online festivals and quarantined sets — has left its mark. While virtual Cannes was a blockbuster — with monster global deals for $50 million-plus indie packages, including
The Blacksmith (Nick Jonas and Laurence Fishburne),
Ferrari (Hugh Jackman) and
Armageddon Time (Oscar Isaac, Robert De Niro and Cate Blanchett) — challenges in financing and producing under COVID-19, a continued uncertainty over theatrical's future and a backlog of finished but unreleased movies has put a damper on presales. AFM in November was marked by caution. A strong Sundance — with big deals for films like

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