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So that tells you a lot about the connections between the campaigns and the super pacs. they're very closely related. and when the candidate himself speaks out, he's giving his implicit blessing, telling big donors out there, this is where i'd like the money to go. >> yeah. and jim baker running senior bush's campaign back in 1988, never called out the mccarthy people, the people running that american security agency campaign that was run, all those dirty ads. they never called up and said, please stop those dirty ads, they're hurting with us, because they liked those ads. anyway, thank you, m...

>> it was probably a mistake. i made a mistake. i've made mistakes at times. >> know what makes barack obama happy? newt gingrich's baggage. newt has more baggage than the airlines. as conservative "national review" says, "his weakness for half-baked, and not especially conservative ideas," made him a poor speaker of the house." "he appears unable transform, or even govern, himself." restore our future is responsible for this message. >> mitt romney's hands are completely clean of these ads, and all these ads aired in december, to completely devastating effect, taking newt gingrich from the 30...

>> we'll talk coming up about the barrage of ads aimed at newt gingrich, that have been unleashed out here this past week. we're going to look at the devastating effect and the whole question of the law that permits it. you're watching "hardball" from iowa, only on msnbc. when bp made a commitment to the gulf, we knew it would take time,

Gingrich, basically supported that court decision. they thought it was free speech, money is speech, as they see it. and it could have destroyed his campaign. we don't know until we see the results, but he could come in fourth or fifth tonight, after this pummeling he took out here. >> there's a couple of things. those ads were devastatingly effective, but for a couple of reasons. they were reinforced by a similar attack coming from ron paul. and the other is, a lot of the charges in those ads, the truth stings. it wasn't like these were wild distortions. that was, in fact, a pretty fair criti...

Effective, if he had that kind of money to throw in these ads? >> i'm sure it would have resonated, especially with conservatives that were receptive to that message. but you don't have accountability. candidates should own their messages. you should have accountability. all the efforts to reform campaign finance actually have diluted what i think is the most important principle, which is accountability. stand behind your words. >> it's one thing to have free speech, but you don't have your body and name attached to the speech. one of the founders of pro-romney pac, restore our future, is larr...