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Massive distribution platforms. does coke or pepsi signify anything? i think it signifies nothing. does anyone look at someone drinking budweiser and say, you should be drinking millers? i don't think so. >> as humans cool like myself, you can spot it immediately when they're making up a story and telling you bull -- just to sell you a product. tell me why i should care about that product. >> i think more than ever, cool is about individuality and authenticity. you think about it every single day, a billion people on this planet are doing their own brand on instagram and facebook and defining ...

>> when you see brands and artists come together in way that, like, it's exactly what the celebrity stands for. that's what the brand should be doing. it's magic. >> they think my god, dennis rodman has a vodka. let's try that. it will be good. he loves to party. i have to be the coolest guy on the planet. if not, top three. got to. >> packaging, celebrities. image, what applied at just the right moment in just the right way, they get products an edge over the competition. in a changing marketplace, do rivalries sill matter? >> we're in the end stages of the battles between the massive distrib...

Here, it's nebulous what happens and what that means to me if i read it, what is your take on that in terms of how we should look at the impact this had? >> i don't think this is nebulous. i think the russians launched a multi-pronged attack on the united states. one avenue of the attack was in the digital space and we need to hold them accountable. >> but it didn't matter is what you hear, it doesn't change anything? >> i think they can launch successful misinformation campaigns, and they infiltrated all the distribution platforms, and these companies came forward and i wonder how many compan...