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Street. elites control the opinion. >> this is the vision. this is george gallup's opinion, the father of polling. he had this to say. he thought what he was doing, this is his 1940 book. he thought he was bringing the scientific method to improve feedback, the way democracy works. if they act and learn by action if trues are relative upon the results which action achieves, the chief faith is a faith in experiment. it believes in the value of every contribution of political life and the right of ordinary human beings to have a right. >> that's true. gallup was one of the primary pushers of thi...

Unengaged on the issue and doesn't have an opinion. >> talk about reforming polling to do that or measure it. female] research suggests cell health plays a key role throughout our lives. one a day women's 50+ is a complete multivitamin designed for women's health concerns as we age. it has more of 7 antioxidants to support cell health. one a day 50+.

Look at this chart. huge, huge up tick, right? we see it starting in the late '70s and it goes up. it goes with election cycles. my question here is, polling on how people vote. it looks to me, if you aggravate the polls, come up with an average, decent at predicting outcomes. then there's the other world of polling, what do people think, how do they feel, what are their preferences, do they like this position or that position. we cited them here. my question is, are they measuring anything real? what is that stuff that measures? you seem to have strong feelings? >> i'm curious to know. i susp...

Talking about polling and a polling mad world. polling, particularly in terms of how good of a job it does in predicting elections. to me, it's a tool that does a good job at one thing. with enough data, it does a good job of telling us who is going to win on election day. if you take the poll the weekend before the election, more times than not, the average of those polls tell you who is going to win. then there's the other using polling. it's a larger use of polling that happens in between elections. it's what do we, the american people believe? what is it. it's hazier than it's helping us. ...

You are going to vote. it's bad how who is going to vote. the models are crazy. >> the two polls are designed to convince everybody the election is over. >> democrats engaged in polling earlier this week questioning the methodology of the poll put romney up four points over barack obama. both parties have a tortured emotional lelationship with polling. why do we continue to listen? more importantly, what are the polls actually telling us? joining us is nate silver, author of "the signal and the noise: why so many predictions fail." maya wiley, profession sor for the university school of law an...