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That's the day that we established our foundation, the dna foundation which stands for the fundamental right to freedom for every person because it's within our dna. >> that's a very powerful statement. you could tell the emotion in your voice, but, you know, it was hardly surprising given what you were talking about. this has now become a pretty full-on campaign for you guys. tell me more about what triggered this for you. >> well, we had been talking about the fact that we supported various causes and all of them, you know, real value, but that we really hadn't found something that we connec...

There's a conundrum. on the one hand you'll be using social media very aggressively to spread the word about this campaign. on the other hand, you will both know that one of the reasons why some of these predators can now operate in perhaps easier way than they had before was social media. the grooming process can be done on facebook when no one's looking. >> that's why we're using social media for this campaign is to go right into the heart of where it's taking place. 76% of the transactions for child sex slave is actually happening online and so if we can motivate people while they're online...

Trafficked into the united states, how she was taken into a field by her pimp and raped by 30 men on a trash bag. that's the day that we established our foundation, the dna foundation which stands for the fundamental right to freedom for every person because it's within our dna. >> that's a very powerful statement. you could tell the emotion in your voice, but, you know, it was hardly surprising given what you were talking about. this has now become a pretty full-on campaign for you guys. tell me more about what triggered this for you. >> well, we had been talking about the fact that we suppor...

Some of these predators can now operate in perhaps easier way than they had before was social media. the grooming process can be done on facebook when no one's looking. >> that's why we're using social media for this campaign is to go right into the heart of where it's taking place. 76% of the transactions for child sex slave is actually happening online and so if we can motivate people while they're online to do something about that, then we can make a dent. so once -- if people go to facebook.com/the dna foundation they can put themselves in a video and share that video with their friends an...

So, in january we visited the united states/mexico border with the united states state department where we met a girl who told us about how she was trafficked into the united states, how she was taken into a field by her pimp and raped by 30 men on a trash bag. that's the day that we established our foundation, the dna foundation, which stands for the fundamental right to freedom for every person because it's within our dna. >> that's a very powerful statement. you could tell the emotion in