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Successful experience. >> i appreciate your time. thanks for explaining that to us. >> of course. every restaurant on every sidewalk, cigarette smokers are finding fewer and fewer places to light up. the cigarette business is still booming. american tobacco growers have a desire to push a product used by a billion people. cigarette wars is a one-hour documentary airing on cnbc. this is cool. you traveled fror this hour. 50 million americans are still smoking. why this global battle over tobacco heating up. >> it's killing people. governments realize that. what else is building is the crime s...

Cues. >> reporter: the show is part of a documentary airing on french tv, which examines what it's creators call tv's mind-numbing power to suspend motherality. and the striking human willingness to obey orders. when it was over and contestants were told it was just an experiment, some said they didn't even think about it, they just followed orders. some said they were worried but did not want to spoil the show, so they acted against their own principles when ordered to do something extreme. >> everybody was torn. nobody thought this was a lot of fun or something they enjoyed doing. but they c...

How far some people are willing to go to inflict pain on a complete strange r. amazingly 16 out of 80 refused to inflict pain on the others. >> they're in a situation where they have to act quickly. they can't stop and think about what the right thing to do. they have to act right now. all of those lead people to respond to the situational cues. >> reporter: the show is part of a documentary airing on french tv which examines what its creators call tv's mind-numbing power to suspend morality and the striking human willingness to obey orders. when it was over and contestance were told it was al...

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