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They're doing anything improper. if we find they're doing anything improper, we'll ban them from facebook and tell everyone affected. as to past activity, i don't have all the apps that we've banned here but if you'd like, i can have my team follow up with you after this. >> have you ever required an ad to ensure the deletion of improperly transferred data and if so, how many times? >> mr. chairman, yes, we have. i don't have the exact figure on how many times we have. but overall the way we've enforced our platform policies in the past is we have looked at patterns how used our apis and looke...

Obviously frustrating, not only because it affected 87 million but because it seems to be part of a pattern of lax data practices by the company going back years. so back in 2011, it was a settlement with the ftc and now we discover yet another incidence where the data was failed to be protected. when you discovered the cambridge analytica had fraudulently obtained all of this information, why didn't you inform those 87 million? >> when we learned in 2015 that cambridge analytica had bought data from an app developer on facebook that people had shared it with, we did take action. we took down ...

Third-party information. what we found is that even though some people don't like ads, people really don't like ads that aren't relevant. and while there is some discomfort for sure with using information in making ads more relevant, the overwhelming feedback that we get from our community is that people would rather have us show relevant content there than not. so we offer this control that you're referencing. some people use it. it's not the majority of people on facebook, and i think that that's -- that's a good level of control to offer. i think what sheryl was saying was to not run ads at...

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