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If you are a voter, if you've got a daughter, a sister, a mom -- i know you got a mom, it's something you should care about. >> there was a dispute today over how big the pay gap is between men and women and the pay gap at the white house which brings us to the twitter war i was mentioning and ed henry is live at the white house. the briefing got a little heated in there, eddy. >> remember, the president got in hot water over if you like your plan you can keep your plan. he had to sort of adjust of the language. myself and other reporters pressing jay carney today on the fact that there are so...

I believe that. [ applause ] >> it's true. it's true. here's the challenge. today the average full-time working woman earns 77 cents for every dollar a man earns. for african-american women, lati latinas, it's even less. in 2014, that's an embarrassment, it is wrong. this is not just an issue of fairness, it's also a family issue and economic issue because women make up about half of our workforce. and they are increasingly the bread winners for a whole lot the families out there. when they make less money, it means less money for gas, less money for groceries, less money for child care. less ...

Our workforce. and they're increasingly the breadwinners for a whole lot of families out there. so when they make less money, it means less money for gas, less money for groceries, less money for child care. less money for college tuition. >> reporter: an executive order bans government contractors from targeting workers who talk about their salaries. a presidential memorandum requires a report on workers pay by race and gender to help identify cases of discrimination. but both moves still leave a lot of women out. >> he is leading by example, but at the same time today, he called on congress ...

White house is making it and insist pay equality is better in the genders than in years past and point to the white house saying the 88 cents on the dollar the white house has to reconcile itself. for the white house this is a significant topic and for democrats in general. they need to raise this issue, that targets women specifically, women the plarnlgest demographic in terms of voting and on top of that single women specifically for whom this issue really speaks volumes. >> it's a huge and serious problem as we just heard. some are calling this move, jazz hands. thank you so much for that, ...

It's true. it's true. it's true. here's the challenge. today, the average full-time working woman earns just 77 cents for every dollar a man earns. for african-american women, latinas, it's even less. in 2014, that's an embarrassment. it is wrong. and this is not just an issue of fairness, it's also a family issue. and an economic issue. because women make up about half of our workforce. and they're increasingly the breadwinners for a whole lot of family also out there. so when they make less money, it means less money for gas, less money for groceries, less money for child care. less money fo...