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About $150,000 payment to porn stars in the final days of a campaign which they tried to cover up. that seems to be far, far more serious and would that not be in a candidate's mind seen as illegal behavior? >> you know, look both on the donor side and on the campaign side, there's incredible compliance requirements, incredible compliance efforts to go on. identify seen people make a contribution act suddenly that was over the limit, that the campaign keeps their records, they sends back texas sees. when we do fundraisers we have to be very careful both what we contribute and everybody else co...

The donor side, absolutely. you are hitting them on the emotional piece and the mission piece. on the service side, you may be competing against for profit companies that are selling similar services. so i think it's really sort of honing your message to both the donor and the potential sort of customer audience. >> that's something for all of us to remember for everything. your elevator pitch needs to be different for your audience, no matter what kind of company you are. now, a question about going big. >> as a small business owner who owns a real estate agency in atlanta, what's the best ...

Potential customers of your product or service and the donor piece. many non-profits, they have a donor aspect and selling their services. there's different messages for both. the donor side, absolutely, you are hitting them on the emotional piece and the mission piece. on the service side, for profit companies selling similar services. itis honing the message to the donor and the customer audience. your elevator pitch needs to be different for every audience. now a question about going big. >> as a small business owner who owns a real estate agency in atlanta, what is the best way to expand n...

Filtered. so i think big pocketed, deep interested democratic strategists and especially donors have to step up to the plate. i think that's at least part of the trend. as maggie said, they're hoping that will be the case. i think they have to wake up a little bit and understand adelson has given this dough and billionaires and koch brothers are swinging the cash through. they have to step up to the plate. >> how much is karl rove involved in mitt romney's campaign? >> can you see the marinette strings? >> how visible are they from a distance? >> he has to keep distance because of cross roads....