Detailed text transcripts for TV channel - MSNBC - 20110424:11:34:00
Profit. how much money have you given away already? >> we're just a little under $600,000. i think we're $593,000. >> wow. that's great. >> reporter: that's a lot of money, money that could otherwise go into growing the business, but lee says giving away that money actually helps glassybaby get customers. >> people are going out and saying i just bought this product. it gives 10% back right off the top, and that's advertising, really. >> the fact that they give back to different non-profit organizations inspires me to shop here because i feel like i'm making a difference when i purchase a gift...
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