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With a custom blend of ingredients. i'm taking charge, with garlique. in 1991, we got a call from mtv and they were toying with the idea of doing some kind of a scripted show about young people. >> and they said it was like a mixture between the big chill and the breakfast club. >> but ultimately, decided the idea after show with writers and actors would just be too expensive for them. >> the real world. i guess that's what this was supposed to be. >> so we essentially applied all the drama rules to documentary to get our what we called at that time a docu-soap. >> this is the true story -- ...

In 1991 we got a call from mtv and they were toying with the idea of doing some kind of a scripted show about young people. >> they said it was like a mix between "the big chill" and "the breakfast club." >> but ultimately decided the idea of a show with writers and actors would be too expensive for them. >> the real world, that's what this was supposed to be. >> so we essentially applied all the drama rules to documentary to get our, what we called at that time, a docusoap. >> this is the true story. >> true story. >> of seven strangers -- >> it was kind of a social experiment to watch what h...

But if you think you get a job here, you're a damn fool. >> so they basically gave the black creators freedom to do whatever you want. just get the audience. in 1991 we got a call from mtv and they were toying with >> the wb and upn took that concept from fox. >> your shoulders are harder than cheap breast implants. >> going after this underserved audience of urban minority viewers and really ran with it. >> i'm a new millennium woman who will not be defined by the idea of doing some kind of a scripted show about young people. >> they said it was like a mix between "the big chill" and "the t...

In 1991 we got a call from mtv and they were toying with the idea of doing some kind of a scripted show about young people. >> they said it was like a mix between "the big chill" and "the breakfast club." >> but ultimately decided the idea of a show with writers and actors would be too expensive for them. >> the real world, that's what this was supposed to be. >> so we essentially applied all the drama rules to documentary to get our, what we called at that time, a docusoap. >> this is the true story. >> true story. >> of seven strangers -- >> it was kind of a social experiment to watch what h...

Behind. >> roll down the window, i got a big one abrewin'. >> please don't. >> the young audience was the audience everyone wanted to get. and people in network tv could see that channels like mtv had that audience's loyalty and had the advertiser dollars to go with it. >> this concept of explaining me as real life soap opera. >> in 1991, we got a call from mtv, and they were toying with the idea of doing some kind of a scripted show about young people. >> they said it was like a mixture between the big chill and the breakfast club. >> but ultimately decided the idea of a show with writers and...