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This e-gaming platform is launching an athleisure collection in partnership with Puma

The athleisure market in India is growing at a rate of 20-25% annually
This fantasy sports platform is launching its merchandise.
The first collection was launched just in time for the IPL season 14.Fantasy sports platform Dream11 has entered into a partnership with the global sports brand, PUMA to launch its first athleisure collection in India. The two sporting powerhouses have co-created an exclusive range under the label -
PUMAxDream11. The merchandise assortment includes t-shirts, flip-flops and caps and will be available online on FanCode Shop, at exclusive PUMA stores and PUMA.com.
With over 100 million users, Dream11 will now be able to connect with sports fans offline while tapping into the athleisure market in India which is growing at a rate of 20-25% annually. Taking fan engagement to the next level, the first collection was launched just in time for the IPL season 14. The collaboration also includes an Autumn-Winter range which will exclusively be available during the upcoming T20 World Cup hosted in India. The designs under the PUMAXDream11 collection are branded under the campaign theme ‘Dream It. Own It’.

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Vivo India is back as title sponsor for Indian Premier League 2021

IPL 2020 sponsorship crossed the ₹500 crore mark last season
Military clashes at the India-China border that led to negative sentiments in the country had resulted in Dream11 replacing Vivo in 2020 as IPL’s title sponsor.
In 2018, Vivo acquired the IPL title sponsorship for Rs 2,199 crore in a five-year deal.
This year, the brand is back as the title sponsor for IPL. On January 18, during
IPL 2021 auction in Chennai, IPL Chairman Brijesh Patel announced brand Vivo as IPL's title sponsor for the 2021 edition.
The smartphone and technology company had been replaced by Fantasy Gaming Platform Dream11 in 2020. The move came after the BCCI and the IPL Governing Council were both criticised for retaining Vivo as the title sponsor amid the raging anti-China sentiment.

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