Detailed text transcripts for TV channel - CNN - 20171020:09:50:00
How the new beauty brand has developed a cult following. here's how the founder is using social media to find new customers. >> gloss ya is different in any ways from most beauty companies. we're not interested in making a bunch of stuff and throwing it at the wall and seeing what sticks. we also are available direct to consumer. we don't sell to department stores or multi brand stores. we're able to communicate directly with our customers, we know exactly who she is, exactly what her preferences are, how to personalize to her needs. and we're able to ask her what she wants. >> my relationship...