Without drifting off. >> you know, essentially, you can connect with the different apps and use this technology and work on building your memory and reducing your stress and all sorts of things. so it's the idea that this technology can make us a better version of ourselves. a little bit smater, helping our memory, that kind of thing, don. >> i just can see the health stories now. what are these things doing to your brain? you know what i'm saying? >> oh, yeah. >> oh, yeah. fitness and health, big player with these gadgets that you ware, tell us about jawbone. is this the same old jawbone that...