Page 21 - Drinking It News Today : Breaking News, Live Updates & Top Stories | Vimarsana

It because of the election last november. to which i responded in my astute way -- duh! of course he's doing it because of the election. his party had his ass kicked. he's not an idiot. he can read the tea leaves. he's changing his tea. why do i care if he doesn't like the tea? he's drinking it. mine is not to judge if he truly believes all this stuff, just that he is doing all this stuff. the president is moving the ball, quicking and screaming along the way, like when he extended the bush tax rate for the lame duck section, saying the wealthy americans didn't deserve it. no matter. he did it...

In fact, since i've been drinking it, i went and got this. whoa! i know what you mean. since i tasted it, i went and got this. whoa. [ bottle fizzes ] [ gulping ] [ screeches ] [ glass shattering ] [ chirps ] [ male announcer ] the taste of diet mountain dew is a powerful thing. diet tastes better on the mountain. ♪ [ female announcer ] why choose between delicious or 100 calories? ♪ with yoplait delights, now you can finally have both. ♪ it's the perfect parfait, with two indulgently rich layers of chocolate and raspberry yogurt and only 100 calories. yoplait delights. get rid of the "o...

Mains this week. now officials are calling on people to temporarily change their lifestyle saying they must conserve water. crews began refilling a water tower thursday but say it was quickly depleted. let's go to nbc's ron allen in ames, iowa, with the very latest on it. how bad is it there? and good morning to you, ron. >> reporter: well, good morning, alex. yes, the worst problem. the hardest thing for people to deal with is the fact there is not clean water flowing through the tap. you're right, the water mains here burst in several places after several days of heavy rain earlier this week...

Earthquake, 27 days earlier. >> it's a miracle. >> reporter: but as he explained to us, it wasn't a miracle but incredible good luck. those market walls collapsed around him not on him. he suffered no crush injuries or open wounds. while he says he had no food to eat, he lost 60 of his 140 pounds, there was always what he called muddy water within crawling distance and he kept drinking it. >> you can't go that long without water. hearing his story about his being able to get access to water is believable. >> even muddy water. >> even muddy water. >> the massive weight loss, access to water. th...

It on the drink. to do that, she needs an exciting brand identity for her tea that will grab people's attention. >> i'm still trying to figure out the identity of ellis island tea. yes, it's a tea, but what kind of tea? >> building a brand identity is no easy task. it starts by asking lots and lots of questions. >> what do you want people to feel when they're drinking it? >> the first thing i always get is oh, my god, it's so smooth. then think say it tastes like real tea. >> as we define what this brand stands for and what makes it unique among its consumer is how do we make sure we have a wa...