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Behind the ar app. eiwaz tree of life was essentially made by a drone 3d—scanning an ash tree, and then we put it through the processing software photogrammetry, and then that essentially takes the 2d photos and makes it into a 3d asset. add to that some virtual sculpting and gameplay developed on unity, and you get an exciting interactive experiment. the essence of this is that i want to empower people, i want them to feel that they're part of the solution and they're part of a greater movement in a battle for nature. martine has sourced donations to grow 200,000 trees. 140,000 of these wil...

And a series of mini games plays out. oh, no, it's on fire. all to unlock your very own digital seed. a heart is drifting to the ground, and tap to grow. you can design and snap pictures of your own creations, too. 0oh, i can change the colour of my tree. but this isn't just for fun. the app also tells you where in the world where a real tree is going to be planted on your behalf, giving impact and carbon information. and to mark the moment, you could always rope in a friend to take a video of you under the ar branches. the app's creator believes that this intersection of art, technology and s...

That this intersection of art, technology and science can inspire real change. martine, tell me about the technical process behind the ar app. eiwaz tree of life was essentially made by a drone 3d—scanning an ash tree, and then we put it through the processing software photogrammetry, and then that essentially takes the 2d photos and makes it into a 3d asset. add to that some virtual sculpting and gameplay developed on unity, and you get an exciting interactive experiment. the essence of this is that i want to empower people, i want them to feel that they're part of the solution and they're ...

Creations, too. 0oh, i can change the colour of my tree. but this isn't just for fun. the app also tells you where in the world where a real tree is going to be planted on your behalf, giving impact and carbon information. and to mark the moment, you could always rope in a friend to take a video of you under the ar branches. the app's creator believes that this intersection of art, technology and science can inspire real change. martine, tell me about the technical process behind the ar app. eiwaz tree of life was essentially made by a drone 3d—scanning an ash tree, and then we put it throug...

Oh, no, it's on fire. all to unlock your very own digital seed. a heart is drifting to the ground, and tap to grow. you can design and snap pictures of your own creations, too. 0oh, i can change the colour of my tree. but this isn't just for fun. the app also tells you where in the world where a real tree is going to be planted on your behalf, giving impact and carbon information. and to mark the moment, you could always rope in a friend to take a video of you under the ar branches. the app's creator believes that this intersection of art, technology and science can inspire real change. martin...