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Itel who handles water resource issues for the state of colorado. here's more on cloud seeding. >> it burns silver iodide and disperses it into the clouds to create snow. it's like squeezing a sponge, you get a little more out of every storm. all of this is for the colorado river basin at a whole. it increases water supply for all sides of the divide. every drop counts. it matters. >> reporter: i've never met anybody who says, i can create more water, i can create more snow. >> this isn't a panacea, it's not a silver bullet. it's a tool in the toolbox. during drought conditions people look to ...

Safety and efficiency are the focus, as new Mettler-Toledo messaging pinpoints the mindset that liquid pharmaceutical producers must adopt as they...

He said that their internal price for water hadn't even actually gone up. something is amiss fundamentally in the way that this very scarce resource is being priced and rationed. bottled water is just a small drop of california's water usage, but in a shortage where every drop counts who gets what and what is the process that decides that? that's the question we've been asked since we've first started doing research for this package of shows. i'm going to talk to someone finally on the board in charge of helping figure out who gets what, next.

This great state of california, in the fifth largest economy in the world seemed completely screwy. at one point in the interview in fact, if i didn't misunderstand, he said that their internal price for water hadn't even actually gone up. something is amiss fundamentally in the way that this very scarce resource is being priced and rationed. bottled water is just a small drop of california's water usage, but in a shortage where every drop counts, who gets what and what is the process that decides that? that's the question we've been asked since we've first started doing research for this pack...

The price signals for water in this great state of california, in the fifth largest economy in the world seemed completely screwy. at one point in the interview in fact, if i didn't misunderstand, he said that their internal price for water hadn't even actually gone up. something is amiss fundamentally in the way that this very scarce resource is being priced and rationed. bottled water is just a small drop of california's water usage, but in a shortage where every drop counts, who gets what and what is the process that decides that? that's the question we've been asked since we've first start...