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Attention and increasingly saw more brands reach out to people with a dedicated following and try to integrate their brands with them or increasingly have them create content on their behalf. they realized this would be a wonderful way to get exposure without having to pay for exposure. >> the second video was so popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that second video informs rwanda where i danced with a bunch of kids in a village, and i thought that's more interesting. i should be doing that all along. so i went back to stride and i told ...

Popular, matt did a third one. this time he called in reinforcements. >> my favorite clip in that  from. where i danced with a bunch of kids in a village, and i thought that's more interesting. i should be doing that all along. so i went back to stride and i told them this idea for another video where i'd take all the  e-mails from people all over the world who said, why didn't you  my country?n and i would go there and invite them to come dance with me. and we got thousands of people  to come out and dance with me for this ...