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That he came upon this work product, used in targeting voters for the ted cruz pac, for texas governor greg abbott, a super pac for john bolton, along with several different campaigns supporting the uk's brexit referendum. >> ted cruz's actual personal e-mail is in here. >> reporter: he said it was out in the open until aggregate i.q. was notified. the company took just 11 minutes to take it down. what was there? he says a window into the type of campaigning that he says seeks to radicalize voters by changing how individuals receive political messages. >> let's say you get an e-mail from your ...

E-mail is in here. >> reporter: he said it was out in the open until aggregate i.q. was notified. the company took just 11 minutes to take it down. what was there? he says a window into the type of campaigning that he says seeks to radicalize voters by changing how individuals receive political messages. >> let's say you get an e-mail from your uncle that loves donald trump, and there's a hidden tracking pixel in there, that as soon as your e-mail client loads that image of the tracking pixel, their server can figure out what your ip address is. >> reporter: from there, it can track everything...

Normal part of living our lives. like the cameras with location. it is everything. and, yes, there are things you can do. asked a lot this week, what can we do? there's stuff around the edges, but for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i don't want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument i've heard. like well, they've got my records about everything and everything i've done so throw up your hands. >> no. yeah, i don't think that that's the case. but a lot of people have ...

Do. asked a lot this week, what can we do? there's stuff around the edges, but for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i don't want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument i've heard. they have my records about everything, and everything i've done, so throw up your hands. >> no. yeah, i don't think that that's the case. but a lot of people have been asking that this week. i have heard here in silicon valley, a lot of engineers saying, well, it's time for me to fire up my ...

But for most of us, this is really hard. we cannot live our lives. >> does that mean we just -- i don't want to just embrace the idea that privacy is gone, and so none of this all makes a difference, which is an argument i've heard. they have my records about everything, and everything i've done, so throw up your hands. >> no. yeah, i don't think that that's the case. but a lot of people have been asking that this week. i have heard here in silicon valley, a lot of engineers saying, well, it's time for me to fire up my own server, run my own e-mail client like i did in the '90s. do it all myse...