Page 28 - Earned Media News Today : Breaking News, Live Updates & Top Stories | Vimarsana

I think he's right, too, but i'm not willing to go out on a limb yet. >> this is not a moment. it's now a four-month period. people say oh, well like herman cain and michele bachmann they had moments in 2012. no, this is a sustained movement. he also has unlimited money. what donald trump is showing people is how you can free yourself up from a lot of headaches and not to mention busy work when you have money and he hasn't spent any of it. >> and ben carson has raised $20 million. he had to spend a lot to raise a lot but that's more cash on hand that jeb bush has. >> absolutely. you have conve...

>> it seems like his entire strategy is, earned media. is he just rewriting the rules of campaigning? >> he is certainly playing by different rules. as a celebrity candidate, we're about to cover a donald trump press conference. when was the last scott walker or marco rubio press conference we covered live? there is a difference between being the voice of a faction and being a full scale competitor for the presidency. he is at 18% in both these polls. you can do that. it is a lot tougher eventually to get to 38% or 45%, which is what you need to do to actually win when the race narrows. the ot...

Dislike -- the lower down you get where you actually know more of the people -- the presidential race is like barack obama know each other in the vaguest sense. >> i've seen it ten times worse. >> the hardest time this year, and you were talking about it, breaking through. you were talking about your ad that broke through virally was mayburn. >> yes. without any money behind it. >> it never aired in actual television. >> oh, it did. it was part of our rotation. but just putting it out there in earned media, 5 million people went to it on our web site to look at it! here's the most viral ad. >>...

Strategically, yeah, they had problems early on where they let the obama campaign define it. as chris and i talked about in the green room, earned media really captured this. if you don't get the earned media award and create events that make you look like a leader, you're not going to do well in a presidential campaign. >> chris, here's a question that you didn't ever think you'd get asked. go inside karl rove's brain. american crossroads poured $100 million into this campaign. and he's going to hold a conference call with wealthy voters who undoubtedly are going to be asking, what did you do...

Out of the people running, he is the movement conservative. out of the people running he is the bigger person that is not consistent and not honest. i have problems with him. as compared to mitt romney or santorum or huntsman, he is a figure of republican politics and blowing up the building which is why he got run out of his speakership. >> he is only blowing up mitt romney's campaign. >> this is what i say for the record. i want to be the defender of no republican or , but i think tha the american people want change. whoever has the best message that people understand and believe that will b...