CNN Erin Burnett OutFront October 23, 2013 03:21:00
Understand it you're saying even if it's successful they're going to lose some market share. >> no question. >> you've got more things coming in. in order for the company to grow and stock price to come up they need to come up with something better or different. a new category. that's what they used to be good at. the category you didn't think you needed an then all of a sudden you need it >> yes. but you can't do that every time. the big disappointment of today's ipad air is it's just incremental. it is not quantum leap. now, your viewers will certainly be wanting to know which ones they pref...