Stay updated with breaking news from Ecommerce. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Brands may consider mystery boxes as an interesting variant in the product lineup that fosters a sense of curiosity, surprise, and delight with their audiences.
Black Friday sales are just warming up–you won’t want to miss these coffee savings from brands like OXO, Cuisinart, and Keurig.
Lightspeed Venture Partners-backed Udaan is among startups trying to tap the rapid growth of Indias economy and consumer market, while meeting investor demands for profitability. Udaan, which at its peak employed thousands, joined fellow Indian startups in slashing jobs last year and tightening internal controls and compliance. It now has about 1,800 staff, and Gupta didnt specify if further job cuts are needed.
Neuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without filters, biases or hesitancy that respondents may exhibit in traditional forms of research. Consumer goods, financial services, ecommerce and alcobev companies in India and elsewhere are rapidly adopting this form of research, Melgarejo said. He declined to mention specific names, citing client confidentiality.
Online shopping surges for holidays, with mobile devices taking the lead. Is Black Friday becoming a thing of the past?